Our Office At Work

We want to make every step in your walk downtown special

These are just a few of the many ways the DDA, DTCA, and TCPS improve the Downtown Traverse City Experience.


Our office sells nearly a half a million dollars in gift certificate each year for Downtown merchants.

Friday Night Live

Food, Fun and Musical Entertainment. Each Friday night in August offers a variety of performers, non-profits and food vendors!

Happy Apple Days

Just another day at the DDA. When Autumn comes to town, bushels of apples arrive at merchant's doors free for visitors and shoppers. Our office works to get apples to participating stores and restaurants.


Bumpouts add additional streetscape elements such as new seating, landscaping as well as creating a buffer between vehicle traffic and pedestrians.

Wayfinding Signs

Thanks to the DDA visitors can more easily locate main attractions in the different districts by utilizing our handy wayfinding signage.


We collaborate with Britten banners to hang banners around the city announcing events like the National Cherry Festival and Traverse City Film Festival.

Santa's House

We work to create some magic Downtown at Christmas! Our office coordinates Santa's arrival, the tree lighting and Holiday open house.


We think it's important to stop and smell the flowers. That's why we make sure baskets are hung with pride that overflow with fragrant, fresh flowers!

complimentary Wifi

The DDA worked with Traverse City Light and Power to implement a WiFi system throughout Downtown Traverse City. Complimentary WiFi has become an amenity for similar communities and the DDA hopes that this will keep the Downtown vibrant and current.

Let's Talk Trash

Did you know that Downtown TC was one of the first downtowns in Michigan to recycle on a permanent basis? While the practice is more common these days as you travel throughout the great Mitten State, Downtown TC has created a Clean Green Committee to continually address keeping our Downtown clean and beautiful. The DDA staff works closely with the City of Traverse City Streets Department and also area festivals to address these issues. And worth mentioning, DDA staff picks up all the trash by hand after Friday Night Live. Poof...like it never happened! Please respect this beautiful area and do not litter.