Destination Downtown


Changes Coming to Destination Downtown March 1, 2019

The Traverse City Downtown Development Authority (DDA) has launched a new program utilizing funds from Traverse City Parking Services toward providing commuter passes for employees within the DDA District. The Destination Downtown Program allows a pass holder to utilize existing BATA City and Village routes to get Downtown for their daily commute to and from work. 


The Destination Downtown program will re-launch on March 1, 2019.  

Current pass holders' cards will be deactivited on February 28, 2019.


Interested in participating in the Destination Downtown Program?

A Businesss Coordinator must be designated to register employees. An annual fee will be applied for participation and a $5 per card fee. 

1-25 Employees $25

26-75 Employees $50

76+ $100

For example, if you have 20 employees on the payroll at your business and two employees receive the Destination Downtown pass, your annual fee to participate in the program will be $35. 


Please read the Destination Downtown Program Overview to learn more about the responsibilities of the Business Coordinator, program fees, and if your business qualifies for program.


Destination Downtown Program Overview


Business Coordinators may email [email protected] to receive the registration form.