Sara Hardy Farmers Market

The Sara Hardy Downtown Farmers Market is THE best place to find locally grown agricultural products.

Get local produce, baked goods, flowers and plants every Wednesday and Saturday through October.

Search for Goods & Farms


The Sara Hardy Downtown Farmers Market is operated by the Traverse City Downtown Development Authority (DDA) and is managed by SEEDs (The Market Manager). The purpose of the Market is to create a sales venue for local area farmers, provide opportunity for consumers to purchase quality farm-grown goods, to provide a community gathering place, and to promote and stimulate economic development and create traffic in the Downtown area.

About the Market

The Sara Hardy Downtown Farmers Market was taken over by the DDA in 1984. Named after one of the area's leading philanthropists, our market has been a grassroots market that started with less than ten vendors. It has now grown to be one of the top 3 largest markets in the state (and the largest growers only market)! We serve over 115 local area farmers throughout our season and hope to accommodate more in the coming years.

We are governed by the DDA Board, but have a passionate Farmers Market Advisory Board that helps the DDA with major decisions in the management of our market. The Farmers Market Advisory Board consists of vendors, customers, DDA representative(s), and City Commission representative(s).

Our market also firmly believes in food accessibility in our region and support the following Food Assistance Programs: EBT/SNAP, Double Up Food Bucks, Senior Project Fresh, Project Fresh, & Hoophouses for Health.

In 2016, the Michigan Farmers Market Association conducted an Economic Impact Study. To view that report, please visit our reports page here.


Our market is a pet free and smoke free market. We apologize for any inconvenience. 


Ironman & the Farmers Market

For the 2019 Ironman Competition, the Farmers Market will be reconfiguring to accommodate the community's newest event. All of your favorite vendors will still be in Lot B, but will slightly different locations.  Be one of the first 400 customers to the market on August 24th, and you will get $5 courtesy of Ironman and Traverse City Tourism to spend at the market! 


For more information on Ironman and street closures, CLICK HERE

When Is the Sara Hardy Farmers Market?

The Sara Hardy Downtown Farmers Market runs every Wednesday and Saturday through October. The Wednesday market begins the first Wednesday in June. The Saturday market begins the first Saturday in May. The farmers market will take place on the ground floor of the Old Town Parking Deck during the National Cherry Festival.

Time: Saturdays - 7:30 am to Noon; Wednesdays - 8:00 am to Noon

Where is it Located?

The Market takes place in parking lot “B” at the southwest corner of Cass and Grandview Parkway in downtown Traverse City, though it may be temporarily moved to accommodate other events in that space (i.e. Moved to the Old Town Parking Deck during the National Cherry Festival).

Location: Lot B: Downtown Traverse City, across from Clinch Park

Applications to vend:


2019 Application



Connect With Us

Sponsor: Downtown Development Authority

Contact Name: Nick Viox

Phone Number: 231.922.2050

Contact Address: 303 E. State St., Ste C; Traverse City, Michigan, 49684

Email: [email protected]