The DTCA offers the following programs:

  • Promotion – website, social network sites, brochures, print ads, and merchant directory signs offer general and business-specific advertising, event participation
  • Parking – half-off parking passes for the Old Town Deck
  • Health insurance – discounted health insurance through Table Health
  • Member Events – encourage networking and offer training to members
  • Community Events – enhances the Downtown Experience – includes Art Walk, Street Sale, Shop Your Community Day, Traverse City Restaurant Week and more!
  • Business Retention and Attraction (in conjunction with the DDA) – work with existing and other businesses to find space and improve the downtown business climate
  • Gift Certificates – Over $1 million sold in 2022 that stays directly downtown!