Support Your Community with the Downtown Traverse City Association


The DTCA offers the following programs for downtown merchants:

  • Promotion: Website, social network sites, brochures, print ads, and merchant directories offer general and business-specific advertising, event participation
  • Parking: Half-off parking passes for the Old Town Deck
  • Primary Care: Discounted rates for employee direct primary care through Table Health
  • Member Events: Encourage networking and offer training to members
  • Community Events: Enhances the Downtown Experience; includes Art Walk, Street Sale, Shop Your Community Day, Traverse City Restaurant Week, and more!
  • Business Retention and Attraction (in conjunction with the DDA): Work with existing and other businesses to find space and improve the downtown business climate
  • Gift Certificates: Millions of dollars that stay directly downtown!