Black Friday & Small Business Saturday
November 28 & 29, 2025
Support our downtown merchants and kick off the holiday shopping season with incredible deals! Whether you’re looking for distinctive gifts or seasonal savings, you’ll find something special in our shops, restaurants, and other venues.
Shopping local means you support economic growth, job creation, developing our downtown culture, and the building of businesses BY your friends and neighbors FOR your friends and neighbors.
Any time of year, but especially the holiday season, our Downtown Gift Certificates make for a perfect present! Give someone a reason to smile all year long.
Participating Merchants & Special Offerings
- Backcountry North: 227 E Front St, Traverse City, MI
- Black Friday: 20% off select apparel brands; $50 off $250+ insulated outerwear; free Smartwool sock with baselayer purchase; complimentary gift wrapping.
- Small Business Saturday: 20% off select apparel brands; $50 off $250+ insulated outerwear; free Smartwool sock with baselayer purchase; complimentary gift wrapping.
- Bubba’s: 428 E Front St, Traverse City, MI 49684
- Black Friday: For each $50 purchased in gift cards, receive $20 in gift certificates for free. Some restrictions apply.
- Small Business Saturday: For each $50 purchased in gift cards, receive $20 in gift certificates for free. Some restrictions apply.
- Becky Thatcher Designs: 234 E Front St, Traverse City, MI
- Black Friday: 15% off from 10 AM–5 PM.
- Cherry Republic: 154 E Front St, Traverse City, MI 49684
- Black Friday: 20% off entire store (excluding shipping), special cocktail, lots of samples, and a gift box raffle.
- Small Business Saturday: 20% off entire store (excluding shipping), special cocktail and a kid-friendly mocktail, lots of samples, and a gift box raffle.
- eelo: 102 E Front St, Traverse City, MI 49684
- Black Friday: Up to 50% off all textiles + additional BOGO offers while supplies last.
- Small Business Saturday: Up to 50% off all textiles + additional BOGO offers while supplies last.
- Firefly: 310 Cass St, Traverse City, MI 49684
- Black Friday: For each $50 purchased in gift cards, receive $20 in gift certificates for free. Some restrictions apply.
- Small Business Saturday: For each $50 purchased in gift cards, receive $20 in gift certificates for free. Some restrictions apply.
- Flea: 238 E Front St, Traverse City, MI 49684
- Black Friday: 20% off the entire store (excluding sale items)
- Small Business Saturday: 20% off the entire store (excluding sale items)
- Fustini’s Oils & Vinegars: 141 E Front St, Traverse City, MI 49684
- Black Friday: 15% off gift boxes, plus a free gift with your purchase of $150+ — full-size Iron Fish Bourbon Aged Maple Syrup. Excludes custom or wholesale boxes. Cannot combine with other offers.
- Small Business Saturday: 15% off gift boxes, plus a free gift with your purchase of $150+ — full-size Iron Fish Bourbon Aged Maple Syrup. Excludes custom or wholesale boxes. Cannot combine with other offers.
- Glitz & Spurs: 207 E Front St, Traverse City, MI 49684
- Black Friday: 20% off storewide.
- Small Business Saturday: 20% off storewide + buy $100 in gift cards, get $30 free.
- Higher Self Bookstore: 313 E Front St, Traverse City, MI 49684
- Black Friday: Enjoy 15% off most items storewide (consignment excluded).
- Small Business Saturday:
• Receive $10 in store credit for every $50 spent
• Gift certificates for Reiki with Zach are buy one, get one free
- HNM Wellness: 502A E Front St, Traverse City, MI 49684
- Black Friday: 30% off entire store!
- Small Business Saturday: 30% off entire store!
- Lakes and Grapes: 326 E Front St, Traverse City, MI 49684
- Black Friday: 30% off entire store + up to 50% off sale markdowns; first 15 purchases receive a free L&G tote; earn a $20 e-gift card for every $100 spent (excludes wall art prints).
- Small Business Saturday: 30% off entire store + up to 50% off sale markdowns; earn a $20 e-gift card for every $100 spent (excludes wall art prints).
- Red Ginger: 237 E Front St, Traverse City, MI 49684
- Black Friday: Purchase $100 in gift cards and receive a $10 bonus gift card.
- Small Business Saturday: Purchase $100 in gift cards and receive a $10 bonus gift card.
- Roth Shirt Co.: 153 E Front St, Traverse City, MI
- Black Friday: Limited Edition French Terry Zip Hoodie — FREE with any two shirts purchased.
- Small Business Saturday: Limited Edition French Terry Zip Hoodie — FREE with any two shirts purchased.
- Serendipity: 204 E Front St, Traverse City, MI 49684
- Black Friday:
Gift Certificate Sale:- Buy $25 → Get $8 FREE
- Buy $50 → Get $20 FREE
- Buy $100 → Get $45 FREE
- Buy $150 → Get $70 FREE
(Free cards redeemable Dec 27–Jan 9, 2026)
Plus: 50% off Special Buy clothing
- Small Business Saturday:
- First 10 customers spending $150 get a FREE $75-value swag bag
- 2–4 PM: scratch-off discount cards (10%–100% off!)
- Lite bites + beverages all day
- Live music by Raylin Vance from 1–3 PM
- Black Friday:
- Solitude Float & Wellness Spa: 111 E Front St, Traverse City, MI 49684
- Black Friday:
- Chair Massage: $10
- 3 Chair Massages: $27
- 5 Chair Massages: $40
- Float: $65
- 3 Floats: $159
- 5 Floats: $245
- Float + Chair: $69
- 3 Floats + Chair: $170
- 5 Floats + Chair: $255
- Small Business Saturday:
- Chair Massage: $10
- 3 Chair Massages: $27
- 5 Chair Massages: $40
- Float: $65
- 3 Floats: $159
- 5 Floats: $245
- Float + Chair: $69
- 3 Floats + Chair: $170
- 5 Floats + Chair: $255
- Black Friday:
- Surfaces Art Supplies: 309 W Front St, Suite A, Traverse City, MI 49684
- Black Friday: 20% off all retail merchandise (excludes artwork, Emily Lex, and Woobles); $50 gift cards include an additional $10 gift card; Meeden 149-piece art kit on sale for $199.99 (regularly $299.99).
- Small Business Saturday: 20% off all retail merchandise (excludes artwork, Emily Lex, and Woobles); $50 gift cards include an additional $10 gift card; Meeden 149-piece art kit on sale for $199.99 (regularly $299.99).
- The Exchange: 134 E Front St, Traverse City, MI 49684
- Black Friday: 20% off the entire store (excluding sale items)
- Small Business Saturday: 20% off the entire store (excluding sale items)
- Toy Harbor: 221 E Front St, Traverse City, MI 49684
- Black Friday: 20% off from 10 AM–Noon; 10% off Noon–8 PM (excludes Jellycat).
- Small Business Saturday: 20% off from 10 AM–Noon; 10% off Noon–8 PM (excludes Jellycat).
- Unparalleled Apparel: 121 E Front St, Suite 105, Traverse City, MI 49684
- Black Friday: 20% off
- Small Business Saturday: 20% off
- Vilah Bloom: 134 E Front St (Lower Level), Traverse City, MI 49684
- Black Friday: With every $50 spent, customers receive an OG Simple Clutch free ($30 value).
- Small Business Saturday: With every $50 spent, customers receive an OG Simple Clutch free ($30 value).
- Votruba Leather Company: 112 E Front St, Traverse City, MI 49684
- Black Friday:
- Ricardo Luggage: 60% off 3 pieces of rolling luggage
- Brics Milano: 60% off 3 pieces of rolling luggage
- 15% off storewide (excluding Briggs & Riley and Victorinox)
- 20% off leather cleaning and conditioning services
- Small Business Saturday:
- Ricardo Luggage: 60% off 3 pieces of rolling luggage
- Brics Milano: 60% off 3 pieces of rolling luggage
- 15% off storewide (excluding Briggs & Riley and Victorinox)
- 20% off leather cleaning and conditioning services
- Black Friday:
- Wilson Antiques: 1232 S Union St, Traverse City, MI 49684
- Black Friday: None listed.
- Small Business Saturday: Annual Holiday Open House featuring hors d’oeuvres, treats, refreshments, and special pricing throughout the store.
- Yana Dee: 157 E Front St, Traverse City, MI
- Black Friday: New clearance items; Buy One, Get One 50% Off accessories (discount applies to lower-priced item). Clearance and promotions are final sale.
- Small Business Saturday: New clearance items; Buy One, Get One 50% Off accessories (discount applies to lower-priced item). Clearance and promotions are final sale.