Downtown Tree Lighting (Nov. 20) | This year, we will not be closing the street. Instead, we will be working with 9&10 News to broadcast the tree lighting to homes all across the region. We are not encouraging people to gather in one place, but rather with the love in their own homes to watch the tree lighting a la Dick Clark. We will be doing promotions throughout the entire week, in particular the day of the 20th, with 9&10 and the tree will be lit during their 6pm News broadcast. 

Downtown Strolling Light Parade CANCELLED | Learn more HERE

Walking in a Window Wonderland (Dec. 11-13) | Celebrate our Downtown shops for some festive hide and seek fun! Over 20 businesses in Downtown TC will have hidden “loose bulbs” in their store windows. Find all of them and enter to win a Downtown Shopping Spree! A map of participating locations in the link below:


Get ready! The man, the myth, the legend, Mr. Kris Kringle himself will be visiting the neighborhoods of Traverse City in early December. In partnership with the Traverse City Firefighters, the DDA plans to safely spread cheer to every neighborhood since Santa will not have a house Downtown this year.


Santa Claus will be touring the City in style, by being chauffeured in an Antique Fire Engine. Enjoy a Santa sighting from your own yard. Wear your mask and keep socially distanced, while welcoming Santa and his “Firefighter Elves” to your neighborhood.

Please see maps at downtowntc.com for exact routes and times. If Santa doesn’t pass your route, feel free to park in a lot along the many routes!

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