Friday Night Live (FNL)
Bringing the Party to the Pavement!
When: August 1 & August 8 | 6-9pm
Who: Fun for all ages
What: Friday Night Live is a perennial local favorite – a block party celebrating community and camaraderie to wind down the summer season. This FREE event features live music and performances, nonprofit organizations providing interactive games, food and beverage vendors, and a variety of entertainment.
Where: Front Street between Union Street and Park Street. Front Street will be closed to vehicle traffic between Park and Union Streets.
Details: Come downtown to shop, eat, and enjoy the events taking place on Front Street. Enjoy this walkable event in summer’s third act. The Aug. 1 FNL event will be paired with the all-day Street Sale, so take your shopping bags! The Aug. 8 FNL event will feature the theme of “Connecting Through Arts & Culture” with a focus on various art disciplines like music, dance, and visual arts.
Parking: For information on where to park, click here. We recommend the Old Town parking structure ($1.25/hr.), with plentiful parking just a short walk away; Larry Hardy parking structure east of Park Street is also available. Metered parking is free after 6pm.
Entertainers, Food & Bev Vendors & Nonprofit Organization Applications
Showcase your talent, business, or organization at Friday Night Live. Reach a large, engaged audience of 7,000-16,000+: boost sales, drive engagement, or create fans! The August 1 event will coincide with the annual Street Sale, and the August 8 event will feature an Arts & Culture theme.
If you are interested in applying for one or both of these events, click below for the application form (with guidelines for participation). Please complete the form(s) by June 1 and we’ll respond by mid June.
Event Sponsorship
Downtown events bring thousands of people to the heart of Traverse City, and your business can be part of the magic! Sponsorship is a powerful way to boost your visibility, show community pride, and support what makes our downtown thrive. Contact us for the FNL sponsorship kit and let’s make it happen!
Volunteer for Friday Night Live
Love our dynamic, lively downtown? Help it shine! Friday Night Live thrives on volunteers like YOU. Be the lifeblood of the event, ensuring a smooth experience for vendors and attendees. We need help with event set up, hauling vendor gear to their booths and setting up barricades.
- Make a Difference: Your efforts power this community celebration!
- Be Part of the Fun: Experience the magic firsthand, all while playing a key role.
- Gain Skills: Develop event management & team-building talents!
Every role matters. Sign up today & keep Downtown TC strong!