Men’s Night

Guys’ Night Out: Shop Downtown

Thursday, December 11, 2025 | 5:00-9:00 PM
Downtown Traverse City at participating locations

Gather your pals for Men’s Night in Downtown Traverse City, the perfect holiday shopping event to check off your gift list. Shop exclusive holiday deals at local Traverse City stores (many staying open until 9pm) and maybe even run into Santa! Whether you’re picking out presents for loved ones or treating yourself, Traverse City’s holiday shopping scene is full of savings and festive fun.

Men’s Night perseveres in all types of weather! It’s up to individual merchants if they will stay open in inclement weather. We recommend calling ahead to your fave shops, but the event will not officially be cancelled.

(Due to unforeseen circumstances, the Evergreen Community Group Cocoa Station has been cancelled.)

Downtown deals, specials, and treats will be continually updated below.

Participating Merchants & Special Offerings

  • Backcountry North: 227 E Front St, Traverse City, MI 49684
    • Complimentary collectible pint glass with beer, Buy 3 Get 1 Smartwool socks, FREE gift with $99+ purchase, custom laser etching with any Benchmade knife purchase (Men’s Night ONLY), and complimentary gift wrapping.
    • Open until 9 PM
  • Boyne Country Sports: 101 E Front St, Traverse City, MI 49684
    • Special one-night-only discounts and adult refreshments.
    • Open until 9 PM
  • Bushell’s: 127 S Union St, Traverse City, MI 49684
    • “Guess the Bourbon” Challenge: Guests receive three bourbon tasters and must correctly identify all three. Winners are entered to win the Men’s Night Gift Bundle.
      Gift Bundle Includes:
      • $100 Bushell’s Gift Card
      • Bushell’s Hoodie
      • $50 Float Spa Gift Card
      • $50 TC Flower Co Gift Card
      • Bottle of Wine
    • Gift Card Specials (available both Ladies’ & Men’s Night):
      • $25 Gift Card → $10 Bonus Card
      • $50 Gift Card → $15 Bonus Card
      • $100 Gift Card → $20 Bonus Card
    • Holiday Merch Table: Apparel, cocktail kits, stocking-stuffer sized gift cards.
  • Cali’s: 242 E Front St, Traverse City, MI 49684
    • Gift with purchase.
    • Open until 8 PM
  • Captain’s Quarters: 151 E Front St, Traverse City, MI 49684
    • 10% discount + $10 gift certificate for every $100 spent (for future use), plus refreshments.
    • Complimentary gift wrapping
    • Open until 9 PM
  • Cherry Republic: 154 E Front St, Traverse City, MI 49684
    • 20% off the entire store (excluding shipping), a special cocktail, lots of samples, and a gift box raffle.
    • Open until 8 PM
  • Contigo Dogs: 324 E Front St, Traverse City, MI 49684
    • Wine, non-alcoholic drinks, and in-store sales throughout the evening.
    • Open until 9 PM
  • eelo: 102 E Front St, Traverse City, MI 49684
    • 25–50% off all textiles and treats.
    • Open 8–9 PM, depending on the evening
  • Eleven: 120 E Front St, Traverse City, MI 49684
    • Sales throughout the day.
    • Closing around 7 PM
  • Fleet Feet: 448 E Front St, Traverse City, MI 49684
    • Snacks & drinks, 15% off full-priced items, an extra 10% off sale apparel, and additional specials.
    • Open until 9 PM
  • Fustini’s Oils & Vinegars: 141 E Front St, Traverse City, MI 49684
    • 15% off select gift boxes, Fustini’s cocktails, and a $150 gift card giveaway.
    • Open until 9 PM
  • Glitz & Spurs: 207 E Front St, Traverse City, MI 49684
    • 20% off storewide and wine from 45 North, with more to come!
    • Open until 9 PM
  • Golden Shoes: 122 E Front St, Traverse City, MI 49684
    • Beer and sausage from Barrio
    • Sale items marked with red/yellow tags — 10%–40% off
    • Entry to win a $50 gift certificate with every purchase (no minimum required)
    • Open 9 AM – 9 PM
  • Grand Traverse Distillery: 215 E Front St, Traverse City, MI 49684
    • $5 ticket for a free tasting flight, $5 off any cocktail, or a complimentary mini Cherry Whiskey Lemonade.
    • Open until 9 PM
  • Hello Friends Boutique: 330 E Front St, Traverse City, MI 49684
    • Complimentary Yuengling & Prosecco, plus Mammoth Distillery cocktails with purchase.
    • 20% off your entire in-store purchase.
    • Raffle entry to win a Mammoth Blending Experience ($125 value).
    • Buy a $100 gift card → receive a $20 bonus card.
    • Spend $100 → receive a free Mammoth cocktail voucher (to redeem at their tasting room).
    • Optional gift wrapping and personalized gifting assistance.
    • Open until 9:30 PM
  • Higher Self Bookstore: 313 E Front St, Traverse City, MI 49684
    • 20% off sterling silver jewelry; coffee cocktails; snacks; $10/10-min tarot; local vendors.
    • Open until 9 PM
  • l.a.cool: 120 E Front St, Traverse City, MI 49684
    • Beer and 20% off gift cards for the evening.
    • Open until 9 PM
  • Lakes & Grapes: 242 E Front St, Traverse City, MI 49684
    • 20% off regular & sale-priced items; $20 e-gift card for every $100 spent; complimentary drinks; gift valet available.
    • Live music by DJ Kavic will keep the vibe going all night long.
    • Open until 9:30 PM
  • Lianas: 130 E Front St, Traverse City, MI 49684
    • 20% off toddler & tween apparel & refreshments.
      • Open until 9 PM
  • Livnfresh: 121 E Front St, Suite 104, Traverse City, MI 49684
    • Up to 40% off in-store during Men’s Night.
    • Open until 8 PM
  • lululemon: 218 E Front St, Traverse City, MI 49684
    • Light snacks & refreshments, gift wrapping station, and select gift deals.
    • Open until 9 PM
  • Mammoth Distilling: 332 E Front St, Traverse City, MI 49684
    • 30% off all bottles; each bottle purchase includes a jar of Mammoth Brandied Cherries.
    • Open late as usual
  • Minerva’s – Park Place Hotel: 300 E State St, Traverse City, MI 49684
    • BOGO ½-off appetizers and $3 select draft beers from 6 PM–10 PM.
    • Open during regular hours for Men’s Night.
  • My Secret. Stash & I’m Planty AF: 122 Cass St, Traverse City, MI 49684
    • Doorbuster gift with purchase over $40 (while supplies last), bonus gift certificates (Spend $50, Get $10), bundle deals throughout the shop, dessert bites, and Sparkling Season’s Greetings cocktails.
    • Open until 9 PM
  • Nolan’s Cigar Bar: 336 E Front St, Traverse City, MI 49686
    • Bulleit 10-Year Manhattan & Bulleit Rye Old Fashioned are available at the bar.
    • First 40 customers receive a limited-edition Bulleit Frontier Whiskey multi-tool.
    • Deals on Ashton cigars + a chance to win 2 tickets to the 2026 Father Fred Cigar Dinner (purchase required; see website for details).
    • Open until 10:30 PM
  • Overland Sheepskin Co.: 140 E Front St, Traverse City, MI 49684
    • Refreshments and a raffle for a sheepskin home décor prize valued at $180.
    • Open until 9 PM
  • Plamondon Shoes: 144 E Front St, Traverse City, MI 49684
    • Buy 3, get 1 free on Darn Tough and Smartwool socks, plus refreshments and snacks.
    • Open between 8–9 PM
  • Red Ginger: 237 E Front St, Traverse City, MI 49684
    • Purchase $100 in gift cards and receive a $10 bonus gift card.
    • Open until 9 PM
  • Robert Frost Quality Clothing: 217 E Front St, Traverse City, MI 49684
    • Complimentary refreshments, including a special appearance by Gypsy Distillery.
    • Open until 9 PM
  • Rocket Fizz: 111-B E Front St, Traverse City, MI 49684
    • Sampling of Northwoods Black Cherry Soda and taffy treats.
    • Open until 9 PM
  • Roth Shirt Co.: 153 E Front St, Traverse City, MI 49684
    • Men’s Night legendary giveaway (stepped up this year) plus special microbrews from Lake Ann Brewing Co.
    • Open until 9 PM
  • Serendipity: 204 E Front St, Traverse City, MI 49684
    • A guys’ night filled with easy gift-giving ideas, helpful advice, free gift wrapping, and bourbon.
    • Open until 9 PM
  • Solitude Float & Wellness Spa: 111-A S Union St, Traverse City, MI 49684
    • Men’s Night specials: $10 chair massages, float specials, and Santa’s Cherry Rum Splash.
    • Open until 9 PM
  • Sunglass Shoppe Unique Optics: 137 E Front St, Traverse City, MI 49684
    • Special beer and one-night-only specials, plus 30–60% off select special frames.
    • Open until 9 PM
  • Surfaces Art Supplies: 309 W Front St, Traverse City, MI 49684
    • Refreshments and snacks, 15% off retail, guided painting experience, and giveaways.
    • Open until 9 PM
  • The Open Aura: 340 E. State St, Traverse City, MI 49684
    • Walk-in aura readings 10% off all evening; buy $50, get $10 in gift cards; 10% off merchandise; hot apple cider served.
    • Open until 9 PM
  • Toy Harbor: 221 E Front St, Traverse City, MI 49684
    • 15% off storewide (excludes JellyCat & LEGO).
    • Open until 9 PM
  • Votruba Leather Company: 112 E Front St, Traverse City, MI 49684
    • Music, finger foods, wine, beer, and cider, plus 10% off the entire store (excluding Briggs & Riley and Victorinox).
    • Open until 8 PM
  • What to Wear: 126 E Front St, Traverse City, MI 49684
    • 20% off storewide & refreshments
    • Open until 9 PM
  • Yana Dee: 157 E Front St, Traverse City, MI 49684
    • Special sales and NA refreshments.
    • Open until 8 PM

Know someone who vibes on all things holiday? Spread the word about Ladies’ Night on December 4 – perfect for friends, family, or anyone ready to enjoy a festive night downtown.