Find your vibe in Downtown TC! No matter the mood, we can deliver the goods. Check out Downtown Traverse City businesses to complement your visit: shop, dine, or play all day! Pick up the best gifts or treat yourself at our merchants, enjoy Northern Michigan’s best nosh at local eateries, and take some time to soak it all in with downtown experiences and attractions.

Wherever your road takes you, we’re worth the detour. Immerse yourself in this Red Carpet video series to picture yourself in Downtown TC.