Downtown Event Sponsorship - Experience Downtown

Be a reason Downtown Traverse City thrives year round – we rely on sponsor support to produce iconic events like TC Restaurant Week, Street Sale, Friday Night Live, Traverse City Light Parade, and more. Partner with Downtown TC to:

reach a dedicated audience of tens of thousands (onsite and through marketing reach)
build an emotional and sustainable connection with your brand
invest in the heart of our community, keeping our downtown culture flourishing
enjoy valuable marketing benefits through our sponsorship packages

If you are interested in being a part of the Downtown magic, sponsor one (or a series!) of our many community events. Please email Director of Events & Engagement Sara Klebba at sara@downtowntc.com or call (231) 922-2050, x105.

Please note that the Downtown Traverse City Association is a 501C6 nonprofit organization. Contributions to the DTCA are not deductible for federal income tax purposes as charitable contributions.

Sponsorship Policy: The Downtown Traverse City Association (DTCA) is a 501C6 not-for-proﬁt organization that hosts nearly 20 community events annually. Seeking ﬁnancial support to host these free and community oriented events is required to execute successful results on a limited budget. The DTCA does not provide direct ﬁnancial support for events and endeavors in the form of sponsorship. Trade and opportunities that bring value to the organization may be of consideration.