Sweetheart of a Sale

Saturday, February 14–Monday, February 16

Show your love for supporting local during Sweetheart of a Sale, a downtown-wide, shop-dine-play weekend featuring special offers, treats, and feel-good finds from participating Traverse City businesses. Whether you’re shopping for someone special, hitting the town with the gang, or just treating yourself, this mid-winter event is the perfect excuse to stroll & dine downtown, discover great deals, and support the local businesses that make our community thrive.

From limited-time sales to love-inspired experiences, each participating business is putting their own spin on Sweetheart of a Sale – making every stop a little different and a lot delightful.

Feel the love. Share the love. Support LOCAL.

Participating businesses and offers will be continuously updated below.

Sweet Savings and Offerings

  • Archie’s Social House: 237 Lake Ave, Suite 200
    • Start your Sweetheart weekend with something sweet! Enjoy a free house-made cannoli with the purchase of brunch. A delicious little bonus to brighten your morning.
    • Hours: Daily 8am–3pm
  • Becky Thatcher Designs: 234 E Front St.
    • Celebrate Sweetheart season with timeless sparkle. Enjoy 20% off from February 1–14 on select jewelry — the perfect chance to gift something meaningful or treat yourself to a beautiful new piece.
    • Hours: Sat, Feb 14: 10–5 • Sun & Mon CLOSED
  • Captain’s Quarters: 151 E Front St.
    • Celebrate Sweetheart Weekend and Captain’s Quarters’ 60th Anniversary in style! Enjoy anniversary savings of up to 60% off, plus an extra Sweetheart bonus — any clothing with the color red receives an additional 10% off the already marked-down price. The perfect stop to share the love, the savings, and a little TC heritage.
    • Hours: Sat 10–6 • Sun 11–4 • Mon 10–6
  • City Opera House: 106 E Front St.
    • Celebrate Sweetheart weekend with the arts! Enjoy 10% off tickets to the Valentine’s Concert “GUITAR DREAMS” by using code SWEET10 at checkout. A perfect date-night experience in one of Downtown TC’s most iconic venues.
    • Hours: Open at 6 PM Saturday through end of show
  • Eleven: 156 E Front St.
    • Sip, Shop & Fall in Love – Join Eleven for an afternoon of bubbly and gourmet chocolates while you search for your perfect style match. Enjoy 20% off storewide, plus an extra 10% off clearance all weekend long. Cheers to finding something you love this Valentine’s Weekend!
    • Hours: Sat 10–6 • Sun 12–4 • Mon 10–6
  • Ella’s: 209 E Front St.
    • Indulge in something sweet at Ella’s. Enjoy champagne and chocolate treats, plus 10% off all jewelry — perfect for finding a gift, celebrating with friends, or treating yourself to a little sparkle.
    • Hours: Sat 10–6 • Sun CLOSED • Mon 10–5
  • Firefly: 310 Cass St.
    • Celebrate Valentine’s weekend with Firefly’s Sweetheart Specials, available Friday through Saturday:
      • Rainbow Roll — $19 (Kani crab, cucumber, avocado roll topped with tuna, salmon, shrimp, avocado)
      • 6oz Beef Tenderloin — $35 (garlic herb compound butter, red skin mashed potatoes, grilled asparagus, balsamic reduction)
      • Red Velvet Cake Cup — $6 (layers of red velvet cake, cream cheese frosting, whipped cream, and white chocolate ganache with strawberries)
        A perfect downtown stop for a cozy dinner or date night.
    • Hours: Sat 11:30am–10pm • Sun & Mon 11:30am–9pm
  • Fleet Feet Traverse City: 300 E Front St.
    • Find deals that will put a little pep in your step! Fleet Feet Downtown is offering sale shoes, extra savings on apparel, and more throughout the Sweetheart weekend. Whether you’re running errands or running miles, you’ll love these feel-good finds.
    • Hours: Sat Feb 14: 10am–7pm • Sun Feb 15: 11am–5pm • Mon Feb 16: 10am–7pm
  • Fustini’s Oils & Vinegars: 141 E Front St.
    • This Valentine’s Day, celebrate with flavors worth sharing. Enjoy complimentary sweet samplings all weekend featuring their signature Riserva Balsamic — from cakes to thoughtfully crafted appetizers.
    • Sweetheart Special: Buy 4 bottles, get the 5th FREE!
    • Craft a pairing to savor at home and gift another to someone special — a simple, heartfelt way to share something delicious.
    • Hours: Sat 10am–6pm • Sun 11am–5pm
  • Glik’s Boutique: 223 E Front St.
    • Refresh your closet with storewide deals. Enjoy an extra 30% off clearance for even sweeter savings. From cozy layers to new arrivals, you’ll find the perfect pieces for you (or your sweetheart!).
    • Hours: Sat 10–6 • Sun 12–4 • Mon 10–6
  • Glik’s Men’s: 206 E Front St.
    • Refresh your closet with storewide deals. Enjoy an extra 30% off clearance for even sweeter savings. From cozy layers to new arrivals, you’ll find the perfect pieces for you (or your sweetheart!).
    • Hours: Sat 10–6 • Sun 12–4 • Mon 10–6
  • Glitz & Spurs: 203 E Front St.
    • Find something fun and festive during the Sweetheart Sweater Sale — 25% off select styles, with more deals to be announced. A great chance to shop unique looks and Western-inspired flair.
    • Hours: Sat 10–6 • Sun 11–4 • Mon 10–5
  • Golden Shoes: 122 E Front St.
    • Step into Sweetheart savings with Golden Shoes’ big final winter sale. Women’s boots are $75, women’s shoes $40, men’s boots $75, and men’s shoes $50 — huge savings for everyone who comes downtown this weekend.
      Hours: Sat 9–5:30 • Sun 11–4 • Mon 9–5:30
  • Grand Traverse Distillery: 215 E Front St.
    • Spice up your weekend with local spirits! With every purchase of Chipotle Vodka, enjoy 25% off one merch item of your choice. A great excuse to shop local, gift local, and sip something special.
    • Hours: Feb 14: 11am–10pm • Feb 15: 11am–6pm • Feb 16: 11am–8pm
  • Gypsy Spirits — 309 W Front St.
    • Stay tuned for weekend specials and offerings from this locally loved distillery.
    • Hours: Feb 14: 2–11 • Feb 15: 2–9 • Feb 16: 4–10
  • Higher Self Bookstore: 313 E Front St.
    • Saturday, February 14: 15% off sterling-silver jewelry (excluding consignment).
    • Sunday, February 15: Metaphysical Fair featuring tarot, intuitive readings, energy balancing, and more. Prices start at just $15, with sweet treats provided.
    • Hours: Sat 10am–7pm • Sun & Mon 11am–6pm
  • Horizon Books: 243 E Front St.
    • Cozy up with a sweet Sweetheart special at Horizon Books! Enjoy their Sweet Book Coupling Deal: Buy any 2 romance novels (hardcover or paperback) and receive a free sweet treat — your choice of a chocolate bar, muffin, cookie, or brownie. A perfect way to gift yourself (or someone you love) a little story + sweetness.
  • l.a.cool: 120 E Front St.
    • Give your winter wardrobe a little extra cool. During Sweetheart of a Sale, enjoy a free gift with purchase all weekend long. Stop in and shop thoughtfully curated styles, accessories, and must-have pieces that bring effortless charm to every outfit.
    • Hours: Sat 10am–5pm • Sun CLOSED • Mon 10am–5pm
  • Lakes and Grapes: 326 E Front St.
    • Celebrate Sweetheart weekend with cozy style and lakeside vibes. Enjoy 15% off storewide, deeper winter markdowns, and a FREE red canvas XL Boater Bag (a $50 value) with any $100 purchase. Join the team on Saturday at 2pm for a Happy Hour Sip & Shop — a little love, on them.
    • Hours: Sat 10–6 • Sun 12–4 • Mon 11–5
  • Liana’s: 130 E Front St.
    • Find adorable winter looks for the little ones during Liana’s Sweetheart specials: 40% off toddler and tween winter apparel (some exclusions apply). A perfect stop for parents shopping for fresh seasonal styles.
    • Hours: Feb 14: 10–6 • Feb 15: 11–4 • Feb 16: 10–6
  • Mammoth Distilling: 332 E Front St.
    • Sip, shop, and save at Mammoth! Bring in a receipt from any downtown business and enjoy 20% off any cocktail or bottle. Plus, enjoy weekend cocktail specials crafted just for the occasion.
    • Hours: Feb 14: 12–12 • Feb 15: 12–10 • Feb 16: 12–10
  • Miners North: 222 E Front St.
    • Shine a little brighter this Sweetheart weekend. Enjoy:
      • $25 off $299+
      • $50 off $599+
      • $100 off $1,199+
        Spend $2,500 or more and receive a free pair of 1-carat lab-grown diamond studs.
        Plus, 18-month interest-free financing is available, the perfect time to pick out something unforgettable.
    • Hours: Sat 10–5 • Sun & Mon CLOSED
  • Nifty Things!: 143 E Front St.
    • Add a little sparkle to your Sweetheart weekend at Nifty Things! Receive a free decorative heart with any $25 purchase (one per customer, while supplies last). Enjoy a special muddled Valentine’s cocktail, with cocktail sampling available on February 14 from 2–5 PM, and explore 100+ new “sweet” items added to their clearance room just for the occasion.
    • Hours: Feb 14: 10–6 • Feb 15: 11–5 • Feb 16: 10–6
  • Nittolo’s Little Italy: 155 Garland St.
    • Make it a romantic weekend with flavors straight from Southern Italy. Nittolo’s is offering a free Sweetheart Gift Box of macarons with your meal, plus a special four-course menu for just $45. A delicious, cost-friendly Valentine’s treat perfect for date night or celebrating with friends.
    • Hours: 3pm–9pm daily
  • Nolan’s Cigar Bar: 336 E Front St.
    • Better Together: Sweets, Cigars & Cocktail pairing featuring SAMAHA Bakery’s Baklava. Couple’s serving or individual serving. Available starting Thursday, Feb 12, while supplies last. More details at our website.
    • Hours: Sat: Noon – 11:30pm; Sun: CLOSED; Mon: 3pm – 10:30pm
  • Robert Frost Quality: 217 E Front St.
    • Refresh your winter wardrobe with up to 60% off marked merchandise during their seasonal clearance event. Plus, take an additional 10% off discounted items this weekend only. Guests will also receive a free gift with any regularly priced purchase — options include a Kuhl fleece blanket ($75 value), UGG tote bags ($65 value), and more (while supplies last).
    • Hours: Sat 10am–6pm • Sun 12pm–4pm • Mon 10am–6pm
  • Rocket Fizz: 111 E Front St.
    • Celebrate friendship, fun, and fizzy favorites! Pick a Soda for Your Pal: Each person chooses a soda for the other, and Rocket Fizz provides cups for sharing — whether you’re “that kind of pals” or not. Enjoy paired taffy samples to test your tasting skills, and
      share what you love about Rocket Fizz for a chance to win a 6-pack!
    • Hours: Sat 10–8 • Sun 11–6 • Mon 10–6
  • Roth Shirt Co.: 153 E Front St.
    • Update your wardrobe with Roth Shirt Co.’s Sweetheart special: Buy One, Get One Free on all shirts in stock. From classic tees to their signature designs, it’s the perfect time to double up on your favorites or grab a matching set for you and your Valentine.
    • Hours: Sat 10–5 • Sun 10–4 • Mon 10–5
  • Serendipity: 204 E Front St.
    • Celebrate Sweetheart of a Sale with cozy savings and a little extra charm at Serendipity. Enjoy 40% off select winter clothing — specially increased for this weekend only (normally 25% off!). Sip on a signature cocktail, enjoy light bites, and explore their curated collection of gifts, apparel, and delightful finds.
    • Hours: Sat 10–6 • Sun 12–4 • Mon 10–5:30
  • Slip. Vintage: 121 E Front St., Suite 108
    • Slip into something special at Slip. Vintage, featuring a brand-new collection of vintage slips and lingerie. Enjoy an afternoon wine pour from bigLITTLE Winery and 20% off all vintage all weekend long. A charming, stylish stop for unique, one-of-a-kind finds.
    • Hours: Sat 11am–6pm • Sun 11am–4pm • Mon 11am–5pm
  • Surfaces Art Supplies: 309 W Front St., Suite A
    • Sweet Savings: Enjoy 20% off all retail merchandise storewide during the Sweetheart Sale — the perfect time to stock up on art supplies and creative essentials.
    • Date Night Paint Bar: Settle into a romantic painting experience featuring fresh flowers to take home and delicious charcuterie-style snacks to share. A cozy, creativity-filled way to celebrate the weekend.
    • Hours: Feb 14: 10–8 • Feb 15: 11–6 • Feb 16: 10–7
  • Toy Harbor: 221 E Front St.
    • Explore playful deals at Toy Harbor during Sweetheart of a Sale! Enjoy 20% off storewide (some exclusions apply) on toys, games, puzzles, and creative finds for every age. A perfect stop for gifting, family fun, or treating the little ones to something special.
    • Hours: Sat 10–6 • Sun 11–4 • Mon 10–6
  • What to Wear: 126 E Front St.
    • Bundle up with Sweetheart weekend savings! Enjoy Half Off Winter Apparel and Shoes & Boots (some exclusions apply). A great stop for fresh seasonal style at incredible prices.
    • Hours: Feb 14: 10–6 • Feb 15: 11–4 • Feb 16: 10–6
  • Yana Dee: 157 E Front St.
    • Don’t miss Yana Dee’s Famous February Sale, all month long! Fresh discounts will be added every Friday, with extra sweet and lovely deals for Valentine’s Day weekend.
    • Hours: Sat 10-6 • Sun 10-4 • Mon 10-6