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Downtown TC

More than Just a Destination

DOWNTOWN TRAVERSE CITY

 

Connect to Your Community

  • national cherry festival arts & crafts fair

    Part of the Downtown Traverse City Art Fair Series, this juried event showcases the talents of 250 artists from across the nation, each bringing a unique perspective to the world of handcrafted art.

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  • Downtown Street Sale

    The Downtown Street Sale is your chance to shop exclusive sidewalk deals, seasonal specials, and local favorites throughout downtown Traverse City. Stroll the streets, discover great savings, and support the unique businesses that make downtown a premier shopping destination.

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  • Friday Night Live

    Friday Night Live is a perennial local favorite – a block party celebrating community and camaraderie to wind down the summer season. This FREE event features live music and performances, nonprofit organizations providing interactive games, food and beverage vendors, and a variety of entertainment.

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Explore
Downtown TC

 

Explore the heart of Traverse City, where local flavor, waterfront beauty, and year-round experiences come together. Downtown TC offers a vibrant mix of unique shops, restaurants, art galleries, and community events—all set against the backdrop of Grand Traverse Bay.

Whether you're strolling tree-lined streets, enjoying outdoor dining, or discovering something new around every corner, downtown is a welcoming place to gather, explore, and connect.

Explore

  • Shopping & Style
  • Live Theater & Entertainment
  • Dining & Drinks
  • Outside Adventures

tc downtown development authority

As the caretakers of downtown Traverse City, the DDA works to support the community by promoting economic growth and investing in sustainable infrastructure and civic amenities. 

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learn more about TC DDA

A component unit of government of the City of Traverse City, the DDA provides leadership and funding to invest in infrastructure and services that support the community. The DDA helps to creates solutions to problems facing local businesses and residents, including the availability of affordable housing and real estate.

Lead by its mission, vision, and Guiding Principles, the DDA works to maintain a vibrant, economically healthy downtown.